Challenge

Exponential asked Ekstasy to produce a series of 4 videos as part of their "demystifying machine learning" campaign within the brand guidelines and convey the complex information in short engaging videos.

Campaign

Ekstasy filmed the videos in the style of broadcast news interview. To explain the complex information, a layer of graphics was used to simplify the information and to make the video more engaging.

Impact

Exponential ran video ads to promote the video series and also used it in landing pages, email campaigns and at events.

Next Up