Klarna Buzz Reel or Brand Video for UK market.

Challenge

Produce a short UK focused brand film "buzz reel" for Klarna that has all the relevant info but presented in the form of an engaging video.

Campaign

The video turned out to be a high energy, 1 min 16 sec edit with key texts overplayed on multiple shots of Klarna's office and generic shots of London's vibrant retail shopping scene.

Impact

The video crossed 1 million views in less than 6 months from Oct 2017 to April 2018. It is a big deal for a corporate video hitting these kind of big numbers. It is also being used as a sales opener, conference opener, at presentations, in emails and distributed online via youtube and other social media platforms.

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