Starling Bank’s first-ever TV advert - an ambitious step for the fin-tech startup. Ekstasy has taken over this huge step, conceptualising and producing a breathtaking 30-second spot as part of a massive through the line campaign across TV, Radio, Online, OOH and print. On national TV it can be seen during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Meals.

Challenge

With a tight deadline, a modest budget and a great idea in mind, Ekstasy were up for the challenge. Shooting across the country, from Lake District to London then Ipswich, we followed the journey of the Starling birds. Of course, with a little help from our VFX friends at Glassworks.

UK Brand Awareness across TV, Radio, OOH, Print and Online.

Campaign

With a team of 80 people in our Ekstasy offices working endlessly on production and creative over 4 months, we have conceptualised a world where the small business owner feels good about banking. The flocks of starlings might seem real, but it’s just the magic from Glassworks our VFX partners, where a team of 15 artists have worked on creating mesmerising murmurations and the bird itself.

Impact

The ad is live across TV, Radio, Digital, Print and OOH, taking over the UK advertising scene. This takeover will increase Starling Bank’s brand awareness and customer acquisition activities. It is a national campaign with prominent TV Ad spots running during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Kitchen. This campaign is a brand launch that will help Starling Bank announce itself on the big stage. Besides the ads, multitude of different digital assets have been created to help Starling acquire new Business and Personal banking customers.

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