The ad is live across TV, Radio, Digital, Print and OOH, taking over the UK advertising scene. This takeover will increase Starling Bank’s brand awareness and customer acquisition activities. It is a national campaign with prominent TV Ad spots running during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Kitchen. This campaign is a brand launch that will help Starling Bank announce itself on the big stage. Besides the ads, multitude of different digital assets have been created to help Starling acquire new Business and Personal banking customers.