Starling Bank

TV Ad

TV Ad

Starling Bank’s first-ever TV advert - an ambitious step for the fin-tech startup. Ekstasy has taken over this huge step, conceptualising and producing a breathtaking 30-second spot as part of a massive through the line campaign across TV, Radio, Online, OOH and print. On national TV it can be seen during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Meals.

80
Team Size
22%
Brand Awareness Increase
130
Assets

Campaign

With a tight deadline, a modest budget and a great idea in mind, Ekstasy were up for the challenge. Shooting across the country, from Lake District to London then Ipswich, we followed the journey of the Starling birds. Of course, with a little help from our VFX friends at Glassworks. With a team of 80 people in our Ekstasy offices working endlessly on production and creative over 4 months, we have conceptualised a world where the small business owner feels good about banking. The ad was live across TV, Radio, Digital, Print and OOH, taking over the UK advertising scene from October 2019 to March 2020. This takeover has increased Starling Bank’s brand awareness from 22% to 38% according to You Gov UK and customer acquisition activities have helped Starling cross over 1.2 Million business and personal customers. It was a national campaign with prominent TV Ad spots running during popular shows such as Great British Bake Off, Rugby World Cup, X-Factor, Sky News and Jamie's Meat Free Kitchen. This campaign was a brand launch that helped Starling Bank announce itself on the big stage. Besides the ads, multitude of different digital assets were created to help Starling acquire new Business and Personal banking customers. https://www.starlingbank.com/

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