National TV Ad Campaign for Yale Conexis Smart Lock. Conceptualised and Produced for agency - The Fold.

Challenge

Develop a concept and produce a storytelling led TV ad for Yale's new smart lock product.

Campaign

It was an intense process of end to end production. Ekstasy managed the complete process of scripting, storyboarding, filming, editing, getting approvals by Clearcast and distribution across UK to over 62 channels.

Impact

The ad was distributed across national TV channels including Channel 4, ITV, and other 60+ channels. The ad campaign ran for nearly 1.5 months and had a direct impact on sales in store and stockists such as B&Q, Screwfix and Amazon.

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