Feel good about money
TV-Led Integrated Campaign
Starling Bank’s first-ever TV led integrated advertising campaign - an ambitious step for the fintech startup. Increase brand awareness (it was below 5% before the campaign started), keep acquiring new customers and also differentiate from competing mobile banks like Monzo.
Use Lloyds Bank's playbook to create memorable, emotive and human storytelling led advertising, instead of product benefit and feature communication that was being done by competitors.