Starling Bank’s first-ever TV led integrated advertising campaign - an ambitious step for the fintech startup. Increase brand awareness (it was below 5% before the campaign started), keep acquiring new customers and also differentiate from competing mobile banks like Monzo.

Use Lloyds Bank's playbook to create memorable, emotive and human storytelling led advertising, instead of product benefit and feature communication that was being done by competitors.

Starling Bank’s first-ever TV led integrated advertising campaign - an ambitious step for the fintech startup. Increase brand awareness (it was below 5% before the campaign started), keep acquiring new customers and also differentiate from competing mobile banks like Monzo.

Use Lloyds Bank's playbook to create memorable, emotive and human storytelling led advertising, instead of product benefit and feature communication that was being done by competitors.

Acquire customers by creating awareness around Starling's onboarding process, to highlight the simplicity and ease of setting up a bank account. Which traditionally was a clunky ID verification process.

We spoke to Starling Bank's verification team and reviewed where new users are setting up their accounts and we found some really fun insights. People set up their accounts everywhere!

Acquire customers by creating awareness around Starling's onboarding process, to highlight the simplicity and ease of setting up a bank account. Which traditionally was a clunky ID verification process.

We spoke to Starling Bank's verification team and reviewed where new users are setting up their accounts and we found some really fun insights. People set up their accounts everywhere!

Banking as a Service (BaaS) is a new concept that helps non-financial brands embed banking services in their applications. Starling Bank wanted help to communicate this message in a fun and non-patronising way.

There are so many questions that brands have about BaaS. The strategy was to create a fun Q&A ad that answers the 8 main questions.

Banking as a Service (BaaS) is a new concept that helps non-financial brands embed banking services in their applications. Starling Bank wanted help to communicate this message in a fun and non-patronising way.

There are so many questions that brands have about BaaS. The strategy was to create a fun Q&A ad that answers the 8 main questions.

Banking as a Service (BaaS) is a new concept that helps non-financial brands embed banking services in their applications. Starling Bank wanted help to communicate this message in a fun and non-patronising way.

There are so many questions that brands have about BaaS. The strategy was to create a fun Q&A ad that answers the 8 main questions.

In early 2018 Starling had around 200k users. They had an immediate need for digital ads to help them acquire new customers both business and consumers across multiple digital channels.

What Ekstasy decided to do is to use the testimonials of Starling customers to write scripts, inspired by the positive feedback from real users. Multiple ad scripts were written for both business and consumer product features. The objective was to keep the scripts authentic to what the real benefits of the Starling product features are.

In early 2018 Starling had around 200k users. They had an immediate need for digital ads to help them acquire new customers both business and consumers across multiple digital channels.

What Ekstasy decided to do is to use the testimonials of Starling customers to write scripts, inspired by the positive feedback from real users. Multiple ad scripts were written for both business and consumer product features. The objective was to keep the scripts authentic to what the real benefits of the Starling product features are.

In early 2018 Starling had around 200k users. They had an immediate need for digital ads to help them acquire new customers both business and consumers across multiple digital channels.

What Ekstasy decided to do is to use the testimonials of Starling customers to write scripts, inspired by the positive feedback from real users. Multiple ad scripts were written for both business and consumer product features. The objective was to keep the scripts authentic to what the real benefits of the Starling product features are.