Launch Amazon Business
Amazon had the challenge of working with an external agency to help them launch their B2B services in 5 key languages worldwide.
Ekstasy decided to create universal imagery with broad appeal and intentionally avoided having dialogue in the 3D animations. So the assets could be eligible for an international audience and be created in a short period of time.
Amazon continues to use the assets worldwide in 5 languages for all their B2B lead generation and awareness campaigns.
Main emphasis was placed on text on screen so it can be localised easily.