Supermemo wanted Ekstasy to develop a content model that can be monetised and also help them compete with the larger language learning brands such as RosettaStone.
Create a feature film, which will serve as an educational entertainment hook and prove to be a commercial add-on to their cds/online learning app subscription. Write the script in line with their course’s five levels of English language difficulty. So as you watch the film, the complexity of the language increases and becomes a genuine learning tool.
Created the world’s first interactive feature film for language learning. The idea of interactive film came way before Netflix launched their successful interactive film Bandersnatch. The feature film is nearly 3 hours long and has 60 scenes.