Feel good about money
Starling Bank’s first-ever TV led integrated advertising campaign - an ambitious step for the fintech startup.
Increase brand awareness (it was below 5% before the campaign started), keep acquiring new customers and also differentiate from competing mobile banks like Monzo.
Use Lloyds Bank's playbook to create memorable, emotive and human storytelling led advertising, instead of product benefit and feature communication that was being done by competitors.
The execution saw a CGI Starling bird created. Plus a 5 day filming schedule across Lake District, London and Suffolk.
130 assets were created across TV, Radio, OOH, Print and Online.