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Magic Breakfast
World's First NFT Ad Auction
Digital
Region:
UK
Duration:
Summer 2021
Results
£32k+
Worth of reach
1st
Ad assets auctioned as an NFT
20+
Media Channels
WATCH:
Magic Breakfast
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Magic Breakfast
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Challenge
Raise awareness for Magic Breakfast a UK charity fighting food poverty at UK schools in an innovative way.
Challenge
Strategy
Ekstasy to conceptualise and deliver the world's first NFT integrated ad campaign. That means, auctioning TV ad, Radio ad and DOOH ad assets on OpenSea.com - the world's largest marketplace for NFTs.
Strategy
Execution
30 sec TV ad, 10 sec DOOH ad and a 30 sec Radio ad were created and media was planned and booked with major channels.
Execution
Sophia Dettmer
Head of Marketing
Enormous thanks for the exciting journey that you took us on with the NFT ad auction and for all the tremendously hard work and imagination you put into the campaign.
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