![Magic Breakfast - World's First NFT Ad Auction](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/6229d86950cee37b34407178_Screenshot%202022-01-14%20at%2016.41.png)
![](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/62582a77d6acf789a12020d4_magicbreakfast.png)
Magic Breakfast
World's First NFT Ad Auction
Digital
Region:
UK
Duration:
Summer 2021
Results
£32k+
Worth of reach
1st
Ad assets auctioned as an NFT
20+
Media Channels
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
Magic Breakfast
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
Magic Breakfast
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
WATCH:
![](https://cdn.prod.website-files.com/61dd5ae99ae807ae6f9337d3/62388d8fcad42d323ec0e16e_play.png)
Challenge
Raise awareness for Magic Breakfast a UK charity fighting food poverty at UK schools in an innovative way.
Challenge
![](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/6229d815d841ad0c13c27ab3_Screenshot%202021-12-07%20at%2010.38.05.png)
Strategy
Ekstasy to conceptualise and deliver the world's first NFT integrated ad campaign. That means, auctioning TV ad, Radio ad and DOOH ad assets on OpenSea.com - the world's largest marketplace for NFTs.
Strategy
![](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/6229d8208e60aa548eaf5173_Screenshot%202021-12-07%20at%2010.38.19.png)
Execution
30 sec TV ad, 10 sec DOOH ad and a 30 sec Radio ad were created and media was planned and booked with major channels.
Execution
![](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/6229d82bcf2f6496ca7cebae_Screenshot%202021-12-07%20at%2010.38.30.png)
Sophia Dettmer
Head of Marketing
![](https://cdn.prod.website-files.com/61dd5ae99ae807a5f59337e9/623b37ad4eee1d0460229570_1517285638024.jpg)
Enormous thanks for the exciting journey that you took us on with the NFT ad auction and for all the tremendously hard work and imagination you put into the campaign.