Ekstasy developed the idea of an Interactive Augmented Reality Animation to attract the show visitors to the Smoothwall stand. Ekstasy was responsible for the complete project: Concept Development + 3D Animation Production + AR Tech Development + Cloud Photo Sharing. 4 adorable 3D characters were developed, namely - Rascal, Teen, Jolly and Instructor and 5 key animation storylines were created. A generic introduction, followed by 4 games: skiping, dancing, balancing, school photograph. The visitors could see themselves on the big screen as a mirror image, as a hidden camera tracked and mapped them and then the animation interacted with them in real time.
AR Tech and Photo Cloud Sharing
The technology was delibrately designed around Augmented Reality (AR) instead of Virtual Reality (VR) as VR headsets would have limited the need for a mass participative experience. Real time photographs were taken during the interactive experince, which then the visitors could share on social media. Over 2000 photos were taken over 4 days at the event.