Interactive Augmented Reality installation to engage with trade show visitors both kids and adults visiting the Smoothwall stand.

Challenge

Smoothwall wanted to engage with BETT Trade Show visitors. Kids, school teachers and educators makeup the population of over 35,000 visitors over 4 days. They also wanted to stand out from their competition.

Campaign

Ekstasy developed the idea of an Interactive Augmented Reality Animation to attract the show visitors to the Smoothwall stand. Ekstasy was responsible for the complete project: Concept Development + 3D Animation Production + AR Tech Development + Cloud Photo Sharing. 4 adorable 3D characters were developed, namely - Rascal, Teen, Jolly and Instructor and 5 key animation storylines were created. A generic introduction, followed by 4 games: skiping, dancing, balancing, school photograph. The visitors could see themselves on the big screen as a mirror image, as a hidden camera tracked and mapped them and then the animation interacted with them in real time.

AR Tech and Photo Cloud Sharing

The technology was delibrately designed around Augmented Reality (AR) instead of Virtual Reality (VR) as VR headsets would have limited the need for a mass participative experience. Real time photographs were taken during the interactive experince, which then the visitors could share on social media. Over 2000 photos were taken over 4 days at the event.

Impact

First Live Interactive AR Project at BETT Show. Highest level of engagement and footfall numbers recorded for Smoothwall brand.
Overall the experience of working with Ekstasy was an incredible one. From scope and creation, right through to delivery. The process was so much fun. It was so exciting. I am really lucky as a marketeer to be able to work on something like that with a team like the one at Ekstasy. Because they really do understand what you are trying to achieve and they go above and beyond to deliver it.
Claire Stead
Head of Marketing Smoothwall

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