Augmented Reality Installation
Smoothwall wanted to compete for footfall and lead generation with large exhibitors such as Microsoft, Intel and Lenovo at the prestigious education related trade show BETT, which takes place at Excel in London. Their goal was to have more footfall at their stand in comparison to what they’d had over the last 4 years, when they previously exhibited at the event.
Smoothwall software helps schools protect their students when they browse online. They detect malware and phishing attacks and filter out any online nasties.
We decided to use the nasties, personify them in 3D and call them the “Rascals”. To attract more footfall to the Smoothwall stand we decided to have these 4 x 3D rascals interact with the attendees by inviting them to play games with them in an AR world.
We created a 5 minute Augmented Reality experience. Where individuals could interact (device free) with a mirror like screen, where the four 3D animated rascal characters lived. The rascals would invite individuals to play games with them.
At the end of the experience, the attendee took a photo with the rascals, which was shared via email and Twitter, with the help of a Smoothwall sales representative. This acted as a data capture function.