Winner of Cannes Award for Best B2B Ads
Oracle had acquired Netsuite. Oracle was focusing on enterprise and Netsuite’s focus was on smaller faster growing companies.
There was a real clash of brand image. Our challenge was to retain the voice of Netsuite within the brand guidelines of Oracle. The creative also needed to have wide appeal that would resonate with a global market in all languages.
We decided to play on the symbolism of the tagline - “Are you a growing business?”
This inspired us to create a visually arresting ad series showing unique things grow, such as bubble-gum, popcorn, hair and others.
A series of 8 x 30 sec ads were created to promote Netsuite's main tagline - "helping businesses grow”. Which could immediately hook the customers at trade shows and across all digital channels.