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Starling Bank
Banking as a Service
Launch Ad
Region:
Global
Duration:
Ongoing since 2021
Results
Global
Launch
Secured
Multiple Deals
13
Assets
Main ad film and multiple digital posters were created to be used globally across landing pages, events and sales presentations. The launch took place at the Paris Retail Week and paid advertising was used to target key industry decision-makers.
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Challenge
Banking as a Service (BaaS) is a new concept that helps non-financial brands embed banking services in their applications. Starling Bank wanted help to communicate this message in a fun and non-patronising way.
Challenge
Strategy
There are so many questions that brands have about BaaS. The strategy was to create a fun Q&A ad that answers the 8 main questions.
Strategy
Execution
Ekstasy created an ad film under a minute long, which was fun and fast paced. The voice over answers the questions of 8 different key decision-makers ranging from different departments such as finance, IT, strategy, marketing and others. Ekstasy also came up with the idea of turning BaaS into SaaS (Starling as a Service) just like Intel did with “Intel Inside”. SaaS has now been trademarked.
Execution
Chad Ryan
CFO - Starling International
Working with Ekstasy was brilliant. They absolutely got it. They got the vibe, that we wanted. They helped us build our ideas about how to get our vision across and it has been a lot of fun!
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