Banking as a Service
Banking as a Service (BaaS) is a new concept that helps non-financial brands embed banking services in their applications. Starling Bank wanted help to communicate this message in a fun and non-patronising way.
There are so many questions that brands have about BaaS. The strategy was to create a fun Q&A ad that answers the 8 main questions.
Ekstasy created an ad film under a minute long, which was fun and fast paced. The voice over answers the questions of 8 different key decision-makers ranging from different departments such as finance, IT, strategy, marketing and others. Ekstasy also came up with the idea of turning BaaS into SaaS (Starling as a Service) just like Intel did with “Intel Inside”. SaaS has now been trademarked.