Acquire customers by creating awareness around Starling's onboarding process, to highlight the simplicity and ease of setting up a bank account. Which traditionally was a clunky ID verification process.
We spoke to Starling Bank's verification team and reviewed where new users are setting up their accounts and we found some really fun insights.
People set up their accounts everywhere!
30 and 10 sec ads were shown online on various paid social channels and the campaign also involved OOH posters and a radio ad.