Nearly all the visitors at Thorpe Park on one of the coldest days of the year visited and interacted with the installation. Over 111,000 organic views in three months. Localised in 5 languages for Russian, German, Turkish, French and British Markets. Call to Action post video was to play a quiz and find your “Fighter Mojo”, which you then share on social network. Over 24,000 played the quiz and nearly 3,000 bought the product which came as a pleasant surprise as Revenue was not the objective for this campaign.