Experiential Live Event. Ekstasy developed the wireless technology, trained the fighters, built the set, 3D printed the game consoles, organised and filmed the event and produced the event viral video.

Challenge

Seagate wanted to create a brand awareness campaign to promote it's hard drives within the video gaming community.

Campaign

Ekstasy managed the project end to end, from concept to delivery. Ekstasy only had 6 weeks from concept approval stage to build the wireless technology, train the fighters, built the set, 3D printed the game consoles, organise and film the event and produced the event viral video.

Impact

Nearly all the visitors at Thorpe Park on one of the coldest days of the year visited and interacted with the installation. Over 111,000 organic views in three months. Localised in 5 languages for Russian, German, Turkish, French and British Markets. Call to Action post video was to play a quiz and find your “Fighter Mojo”, which you then share on social network. Over 24,000 played the quiz and nearly 3,000 bought the product which came as a pleasant surprise as Revenue was not the objective for this campaign.
Ekstasy understood our requirements so clearly and it showed in the finished product which generated over 110k video views. They never compromised on the quality of their work - even when the deadline was short - showing the integrity and commitment of the team. They were a fantastic company to work with to bring our campaign to life.
Kat Kidby
‎EMEA Marcoms & Social Media Manager

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