The abstract nature of digital savings often hinders a genuine connection with financial goals. Savings pots are intangible and we embarked on a mission to bridge the gap between the online and reality.
Enter Saving Spaces—a visual masterpiece that breathes life into your savings journey. Our 30-second ad takes the abstract concept of saving spaces and transforms it into a vivid exploration. No longer confined to pixels, the consumer's financial aspirations now take on a vibrant, real, and achievable form.
We envisioned a journey that resonates with individuals on a personal level. The ad invites you to witness your dreams materialise, breaking free from the confines of the digital realm. We therefore chose relatable moments from people's lives that are sensitive to the current economic climate: weddings, small vacations and even treats for your pet! This visual narrative adds a touch of magic to the otherwise mundane process of saving, and showcases product features such as the ability to add a name and image to your savings space.