Inspiring the next Generation
RS Components has been a much loved brand for decades globally. Being popular for selling radio, tv and all types of electronic components.
Their challenge was to make their brand relatable to the younger generation and signal that they are not just for the older generation.
Lean into deep storytelling principles. We developed “spark your imagination” as the communication platform for the two campaigns over the two years.
Both campaigns show how young curious minds take their first engineering steps when they encounter a problem.
Two digital ads, around 1.5 mins each were created with powerful, uplifting music.
The ads were run across 5 key languages globally.
Intentionally no voice over or text on screen was used to highlight the raw power of storytelling.