Develop a creative that targets small business owners and resonates across UK and Italian markets for a TV Commercial. Ekstasy identified that customers were pleasantly surprised when they found out that a micro business owner was accepting cards and the general reaction was to ask in a surprised tone of voice - "You take card?" or in Italian "Prende la carta?". Ekstasy built the whole creative around this scenario. Filmed across UK and Italy over 5 days. The total production took 3 months to complete and Ekstasy delivered multiple cut-downs of 30, 20, 15 and 10 seconds for both TV and Online ads. SumUp saw major brand uplift and the adverts provided SumUp creative continuity across TV and online, which improved the buyer's journey.