Ekstasy identified that customers were pleasantly surprised when they found out that a micro business owner was accepting cards and the general reaction was to ask in a surprised tone of voice - "You take card?" or in Italian "Prende la carta?". Ekstasy built the whole creative around this scenario. Filmed across UK and Italy over 5 days. The total production took 3 months to complete and Ekstasy delivered multiple cut-downs of 30, 20, 15 and 10 seconds for both TV and Online ads.