B2B product film conceptualised and produced in line with cinematic storytelling.

Challenge

Allegro asked Ekstasy to produce an emotive film highlighting the risks involved within the petroleum sector and how Allegro's solution can help their customers mitigate them. Ekstasy's brief was to simplify the complex messaging and present the main challenges that their customers face in the form of a story.

Campaign

Ekstasy produced a highly stylised and narrative lead film for Allegro’s Petroleum Solution. The films were filmed in Norway, London, Iceland with a crew of 25 members. The production is very high quality and includes filming under-water, from helicopters and in extreme climates.

Impact

Allegro used the films in International Trade Summits as part of email campaigns and included them in Sales Pitches. The ROI from the films was immense as Allegro won several new customers, closing in millions of dollars in billable revenue.
Ekstasy is not a supplier; they are a true partner that takes ownership throughout the entire campaign, making it their business to capture your company brand, culture and messaging, but most impressive is their best-practice guidance around how to integrate video into multi-sensory lead gen campaigns, what platforms to use, how to capture and measure engagements and how to extend the life of video. Their creative team came up with concepts that told our story in several different ways, each one remaining true to our brand but definitely pushing the boundaries of traditional corporate video. The hardest part was choosing which concept we liked the most. The easy part was showcasing boardroom ROI.
Claire Peel
Director EMEA & APAC Marketing

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