The campaign consisted of taking screen captures and integrating Klarna's checkout payment features of "slice it" and "pay later" into merchant sites such as Topshop, Miss Selfridges, Burton, Evans and others. Also, one of the videos shows the step by step function of "pay later" feature in detail. Multiple versions were edited. 20 sec, 40 sec and 2 min. All videos were produced within the strict brand guidelines.