Product Persona Videos


Four Films produced for Oracle Retail to target the following Personas: CTOs, CIOs, CFOs and CMs.


Oracle asked Ekstasy to script and produce the four films in 8 weeks. The films should have global appeal and each film should show the day in the life of a CTO, CFO, CIO and CMs, respectively and how oracle is simplifying the decision making for them. Ekstasy had to research complex product messaging and brand guidelines to produce multiple script versions. The films were shot over 5 days on multiple locations with several actors. Ekstasy managed the complete process including actor casting, location scouting, contracts, production, post-production, and delivery. Videos have been used for Global Product Launch of Oracle's Retail Software at various Trade Shows including NRF. Videos are being used across all channel marketing, webinars, landing pages, email campaigns, sales, presentations and pitch meetings.
Ekstasy provides comprehensive video production from concept through production. With rich storytelling skills, the team helped visualize and produce compelling persona based vignettes that articulated our value proposition.
Rose Spicer
Global Senior Director of Marketing - Oracle Retail

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